Apple unveiled in prime time on Monday night
new television ads
for the Macintosh — a marked departure from the company’s iPod and iTunes advertisements, which have dominated its TV marketing budget for some time.
The ads feature two actors standing in front of a white background. “Hello, I’m a Mac,” says a man dressed casually in a pair of jeans, sneakers, t-shirt and sweatshirt.
“And I’m a PC,” says a man dressed in business gear and looking decidedly more nerdy.
The actors then demonstrate the similarities and differences of Mac and PC use, emphasizing that they can work together — although usually there’s some joke at the PC’s expense, such as spontaneously freezing up or contracting viruses.
Apple’s Web site shows six ads in total — all of them are available for review using your Web browser and QuickTime. The ad page on Apple’s Web site also link to other promotional pages that help potential Mac buyers understand the benefits of Mac ownership, or decide which Mac model is right for them.