Apple is set to open its newest retail store on New York’s 5th Avenue, the company said on Thursday. “Think inside the box,” said the invitation sent to select press this morning for a preview of the location before it officially opens — an obvious ironic message for a company that is well known for thinking outside the box. Pictures of the store show a giant cube on 5th Avenue that “will form a stunning gateway to a circular glass staircase and cylindrical elevator leading to an underground 25,000-square-foot Apple retail store.”
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