Consider the corporation. Many of us believe these enormous entities work in ways far more efficient and logical than, say, your run-of-the-mill school-board meeting. Looking into the future, these bodies know what needs to be done to remain profitable (as well as relevant) and take the most expeditious path to attain their goals.
Well, no. These things are run by humans and, as you may have heard, humans are fallible.
To prove my point, I’d like to direct your attention to John Borland’s story on CNET,
How Sony failed to connect, again, a fascinating look at how the best laid schemes o’ mice an’ megacorps Gang aft a-gley. (Or, skipping the Burnsian prose, an inside look at how Sony bungled its Connect music service.)