To support its new cross-promotion with Nike, Apple has posted a new section on the iTunes Music Store called
Sport Music, where users can download content specifically for working out and training.
“Tune your run,” reads the site. “You play sports. You play music. Now the two brands who help you do both will make sure you never do either the same way again.”
Sportswear maker Nike recently introduced a new line of gear called Nike+ — it debuted in may with a new pair of running shoes that can connect wirelessly to an Apple iPod nano using
the Nike+iPod Sport kit, which records time, distance, calories burned and other data, then uploads that to the Nike+ Web site the next time you sync your iPod.
Apple has posted five Nike+ Workouts — options include continuous tracks or individual tracks, designed for treadmill training, speed training, strength training and endurance training. One mix
was created entirely by electronic duo The Crystal Method; the others include works from various artists.
Additionally, Apple has posted Sport iMixes, athletically-related podcasts, and “Athlete Inspirations” — playlists from well-known athletes such as Tour de France champion Lance Armstrong, champion marathoner Paula Radcliffe and NBA pro Steve Nash.