Athletic equipment maker Nike reported Wednesday that in the 10 weeks since its Nike+iPod Sport Kit debuted, runners have logged more than 1 million miles on the
nikeplus.com Web site.
The Nike+iPod Sport Kit pairs a wireless sensor in Nike sneakers with a connection to Apple’s popular iPod nano. Runners can record their workout information, including data on time, distance, calories burned and pace. That information is then uploaded to an account on the nikeplus.com Web site, where runners can track their own progress and challenge other runners.
Nike has collected some interesting data from runners using the service: Almost 8,000 people logged runs on Tuesday. Top times are 27 minutes and 43 seconds for a 10K run, and 13 minutes, 47 seconds for a 5K. The farthest total distance run so far is more than 600 miles.
The kit and service has spawned special playlists available for purchase and download from Apple’s iTunes Store. Nike said it’s expanding its reach by bringing the kit to markets in France, Spain, Italy, Germany, The Netherlands, Japan and Australia.
What’s more, Nike currently offers 12 styles of Nike+ enabled footware, with more on the way.