Not that it isn’t newsworthy whenever Apple releases a new iPod—particularly when the company teams up with U2’s Bono and some of the profits generated by the iPod in question are getting donated to
The Global Fund
to fight AIDS in Africa. But from a technical standpoint, there’s not much to say about the
red iPod nano
announced by Apple Friday that wasn’t said when Apple
refreshed its nano line
just about a month ago. This red nano sports exactly the same features and capabilities as the rest of the second-generation 4GB nanos, right down to the scratch-resistant aluminum shell. For an idea of how the red nano might perform, you’d be well-served by giving Christopher Breen’s
review of the latest iPod nanos
a second read.
But just because there’s nothing out of the ordinary about this bright red iPod nano doesn’t mean there aren’t a few random thoughts rattling around my brain. I’ll share those now, in bullety form:
• About that name… according to
Apple’s Web site, the official name of this music player is the iPod nano (PRODUCT) RED Special Edition. That kind of looks like there was an explosion down at the typography factory—if it’s all the same to everybody, I think I’ll just call it the red iPod nano.
And if that’s too drab for you, consider the name that Editorial Director Jason Snell and
Executive Editor Dan Miller were kicking around earlier: Bono’s nano rojo (not available in mono).
And when you think about it, the iPod is just about the perfect product to include in a program like Product Red. The iPod is something with almost universal appeal, where an eye-catching new color is something where even existing owners might give it a second look. In fact, I wouldn’t be surprise to see special edition full-sized iPods or even shuffles offered as part of future fund-raisers—either for the Global Fund or for another worthy charity. It seems like a better idea than the long-forgotten
That said about the iPod’s suitability for this project, am I the only person who’s the least bit intrigued by the thought of an all-red MacBook? Probably.