The iPod nano isn’t the only iPod model that Apple is advertising this holiday season: the company has just introduced
a new ad for the iPod shuffle
as well. You can view it on Apple’s Web site in QuickTime format.
new iPod shuffle, introduced along with the redesigned iPod nano
at a special media event
in San Francisco this past September, costs $79, stores 1GB of music and touts an integrated metal spring-clip. It just recently started shipping, which probably explains why Apple waited until now to start advertising the diminutive MP3 player.
The fast-paced ad features the single “Who’s Gonna Sing,” from French electro-pop/punk rockers The Prototypes — available for purchase and download, of course, through the iTunes Store.
The ad is quite a departure from both the stark white backgrounds of the Mac ads featuring Justin Long and John Hodgman and the iconic “silhouette” ads of the video iPod. Set on a light green background, it displays the torsos of a number of male and female models morphing into one another as they don shirts and jackets then clip the tiny iPod shuffle to their clothing.
As the final model clips the iPod shuffle to the lapel of his jacket and walks off, a caption reads “Put some music on.”