A new survey published by JupiterResearch suggests that consumer adoption of the iPod has raised awareness and usage of digital music in general in 2006, although traditional promotional vehicles for music still reign supreme. The results have been published in a new report, “US Music Consumer Survey 2006.”
The survey shows that consumers’ digital music collections have been steadily increasing over the past three years, yet only 18 percent of online adults with music collections have more than 1,000 songs on their computers. JupiterKagan President David Schatsky said this points to traditional methods of music promotion — radio and music videos — remain the leading influences over consumer music purchases.
“Music companies should market online broadly to heavy music listeners and spenders,” he added.
Use of playlists has steadily increased, and music ripped from CDs has a penetration of 25 percent, according to David Card, a senior analyst and vice president at JupiterResearch, the report’s lead analyst.
“Over 60 percent of portable music device users regularly rip music, while 58 percent of iPod users and 44 percent of users of other portable music devices use playlists,” said Card.
The full report is available for purchase for $1,500.