As part of Apple’s Worldwide Developers Relations division Ed Prasek oversaw many of the marketing and business programs Apple offered to developers. Now, after 10 years at Apple, Prasek has formed Spin Studio, a new company offering strategic marketing services to Macintosh and iPod developers.
“The Mac industry is famously unique. Its customers, the way the channel works, everything, is very different from the standard PC industry,” said Ed Prasek.
It is this experience at Apple that Prasek says will set him apart in being able to uniquely help developers.
Spin Studio’s services for developers and companies in the Mac industry include strategic, guerilla, blend, and viral marketing; business strategy consulting; relationship building and networking; merchandising and channel penetration; product planning; website layout and presentation; and go to market initiatives.