There’s no need for bloodshed. That’s what Toshiba’s saying here. Or, in the words of The Beatles, “We Can Work It Out.” Tosh’s President, Atsutoshi Nishida, spoke to a shareholders’ conference yesterday,
issuing the following utopian dream:
“We have not given up on a unified format. We would like to seek ways for unifying the standards if opportunities arise.”
While on the one hand we’d like to applaud President Nishida for his willingness to compromise, we can’t help but remember the last set of talks between Toshiba and rival Sony. Needless to say, they did not go well. With the arrival of players for both next-gen formats, hostilities are beginning to ramp up.
How many innocent plastic discs must be caught in the crossfire, gentlemen? Already, Samsung’s had to
disavow any knowledge of producing a universal player. Will LG be next? After all, to paraphrase Edwin Starr, “Format War, what’s it good for? Absolutely nothing.”