Seems Google Video will be transformed from being a YouTube-clone to more of a Google
; that is, an index for all video content online—think Google Images, but with video instead. As of now, you will be able to find YouTube videos via Google Video. Click on one and you’ll be taken straight to the Tube. But to those who enjoyed Google Video as a YouTube competitor, well, it seems those days are gone.
So what of the de facto king? Google explains that it seems YouTube as evolving to be not just the great melting pot of online video, but a future where “most user-generated and premium video content being hosted on YouTube.” Yes, the war for control of online video continues. Of course, it remains to be seen what the content providers think of this, given that
they’re not thrilled about their copyrighted material showing up on the site in the first place.