Warner strikes music video, music rights deal with YouTube
By Dan Moren, MacworldSEP 17, 2006 5:00 pm PDT
Looks like Warner Music Group has seen the light…that being the light reflecting off a big Scrooge McDuck-size pile of cash. The
music label struck a deal with video site YouTube that will not only make YouTube a host for Warner’s entire archive of music videos, but will also allow YouTube users to utilize Warner-owned music in their creations.
Say whaaaaaaa ? A record label that’s actually encouraging fair use? Where’s the catch?
I’m not sure whether or not you could call it a catch, but Warners will be taking a percentage of ad revenue from ads displayed on pages featuring videos with their music (enough prepositions for you?). But the bigger benefit to Warner is publicity . Think about it: all those videos using Warner-owned music?
Of course, consumers and fair use advocates have been saying this for years . But now that Warner’s seen the light, we can only hope that the other records labels aren’t far behind.