Apple on Thursday introduced a service on the iTunes Store called Complete My Album. The service allows users that have purchased individual songs on an album to purchase the full album at a reduced cost.
“One of the great things is that you can only do this in the digital world,” Eddy Cue, Apple’s vice president of iTunes, told Macworld. “It gives customers a great new way of getting music.”
Until now, if you purchased an individual song on iTunes and then decided to buy the whole album, you would have to pay the full price. Not only that, you would have two copies of the one song you purchased. With Complete My Album, Apple will give you a full $0.99 credit for every song you have purchased from the album.
Complete My Album offers customers up to 180 days after first purchasing individual songs from any qualifying album to purchase the rest of that album at a reduced price. However, Apple is giving users a grace period — you have until June 27, 2007 to complete any album that was ever purchased from the iTunes Store.
When users buy any song on iTunes the corresponding album will immediately appear on their personalized Complete My Album page with the reduced price listed.
“We thought it was a great idea to give people the opportunity to go back and buy albums without paying extra,” said Cue. “It’s hard to imagine a music fan not loving this feature.”
Added comments from interview with Apple executive.