BusinessWeek have completed their annual brand ranking, which ranks the best global brands. Apple checked in at number 33 on the list of 100, joining Google, Zara and Nintendo as this year’s top gainers.
Apple increased its brand value by 21 percent in 2007 over its 2006 value. Apple is up six places over its 2006 39th place finish. The reasons for Apple’s increase come as no big surprise to longtime Apple watchers.
“Can you say iPhone? From innovative products to memorable ads, few companies know how to tug the heartstrings of digital consumers the way Apple does,” says the report.
Google finished in the 20th spot increasing its brand value by 44 percent over last year. Up 22 percent over last year, clothing label Zara finished in 64th place on the list, while gaming giant Nintendo was up 18 percent and finished in 44th spot.
Despite a three percent drop in brand value, Coca-Cola retained the number one brand in the world. Rounding out the top ten are Microsoft, IBM, GE, Nokia, Toyota, Intel, McDonald’s, Disney and Mercedes-Benz.