With its television advertising so focused of late on promoting the iPhone and, to a lesser degree, the new iPod nano, Apple appears to be returning to its “Get A Mac” ad campaign in preparation of the holiday buying season. The company has posted
three new ads
on its Web site, and you can view them using QuickTime.
“PR Lady” shows a PR lady accompanying PC (John Hodgman), who tries to put a positive spin PC’s observations about Vista users having problems and downgrading to Windows XP, then says “No comment” when PC mentions to Mac (Justin Long) that some users may switch to Leopard because of its “cool features.”
“Boxer” puts Mac with a tuxedoed ring announcer who introduces PC, wearing a robe and boxing gloves. “Your sales are through the roof,” says PC to Mac, “I’m showing the people I’m not going down without a fight.” “Actually, my brother in law just got a Mac, and loves it,” says the announcer over the loudspeaker.
“Podium” brings a taste of election-year politics to the “Get a Mac” campaign, as PC, standing behind a podium, borrows liberally from John F. Kennedy as he says, “Ask not what Vista can do for you, ask what you can buy for Vista.” Then PC confides to Mac that he himself downgraded to XP and is “so much happier.”