Editor’s Note: This story is excerpted from
Computerworld. For more Mac coverage, visit
Computerworld’s Macintosh Knowledge Center.
I have a problem. Maybe you have the same one? Somebody in my house wants an
iPhone this holiday season. Real bad. Like “don’t get me a single other thing, it’s the only present I want” bad. That kind of bad.
While I’m sorely tempted to be able to bypass the gift-boxed golf balls and three-pack of fake cashmere dress socks this year, I also don’t want to be played for a fool by everyone’s favorite fruit-logo’ed electronics vendor.
As early iPhone buyers who were caught by
Apple’s unexpected price drop just two months after the phone’s release
know only too well, the company’s plans for the iPhone are, shall we say, still evolving. (That’s especially true now that
AT&T is saying a faster version will be out sometime next year.)
Do I really want to watch my beloved unwrap an iPhone on the big day, only to have it look old and clunky when some newer, hotter model hits the shelves?
(The notoriously closed-mouthed Apple won’t say anything about its plans, but
Macworld Expo, at which the company traditionally makes a raft of important announcements, is scarily close to the holidays, a mere two weeks into the new year.)
Then, too, there’s the features list, or as some detractors like to call it, the not-yet-features list. Right now, my loved one is blinded by the iPhone light, but is it truly the best phone for his needs? From G3 to GPS, there are
a lot of features missing from the version of the iPhone being hawked for the holidays.
And in the meantime, other almost-as-cool phones have hit the market and won some attention as well. What if the
AT&T Tilt or the
LG Voyager or the rumored-to-be-upcoming BlackBerry 9000 is actually the better choice?
The service plan could be problematic as well. For reasons too dorky to disclose in public ( cough
TracFone cough ), we don’t have any existing wireless service plan in my household, but other iPhone wanters who have current plans with carriers other than AT&T need to decide if they want that Apple unit badly enough to eat whatever is left of their current agreement.
Finally, there are a couple of practical timing questions. As we all know, it’s the Biggest Shopping Month of the Year, which means I’m not the only person out there contemplating an iPhone purchase right now.
If I wait till the last minute, or even the last week, is there a chance Apple will run out of units? (Apple, surprise surprise, officially says no, but declines to comment on how many units have been manufactured or shipped.) If I choose to buy an iPhone in-store, will there be an educated, upbeat Apple employee available to answer any lingering questions, or will it be three-deep at the Genius Bar?
And skipping ahead to the big day, what happens when thousands and thousands of iPhone giftees all rip their phones out of that tasteful Apple packaging and try to activate them in the very same two- or three-hour time slot? Will iTunes be able to handle it? Will AT&T be up to the task?
Representatives for Apple and AT&T both separately swore to me on a stack of greeting cards that they’re ready for whatever onslaught ensues, but I’m still worried. Buyers who bought the iPhone in its first couple days of availability reported
having problems with activation when transferring an old mobile number over to their new unit. Is that going to happen again?
So many questions! So few buying days left!
As luck would have it, though, I work at Computerworld , which means that instead of wasting hours surfing the blogosphere looking for answers, I get to wander the halls of our (virtual) office and waste the time of my hardworking colleagues instead.
Because journalists and analysts are a slippery bunch that wiggles away from definitive declarations, I resolve to not just gather opinions, but to pin everyone to the mat. Which means that, after hemming and hawing, my homegrown band of experts had to come up with a yes or no answer. The goal? To make my, and perhaps your, holiday iPhone buying decision a little easier.
Stop one: Scot Finnie, Computerworld editor in chief
Finnie’s a 20-something-year veteran of the computing industry who garnered a lot of attention (and caught a lot of flak) by very publicly
switching from a PC to a Mac. Based on his new devotion to Apple, I suspect I know what his take on the iPhone will be.
Finnie insists he’s not much of a gadget freak, and he’s happy he waited for the price drop, but yes,
he bought an iPhone and yes, he’d recommend that you buy one now.
While he’s as concerned as the next guy about the speed of the EDGE network and the usability of the keyboard, Finnie says the iPhone’s touch screen and the Safari browsing experience are just too good not to have now. And he feels confident that Apple won’t soon drop the price again and embarrass holiday season buyers.
The tally: Buy now—1, Don’t—0
Stop two: Harry McCracken, PC World editor in chief
Next, I hop over the corporate firewall to check in with our sister publication, PC World . Harry McCracken, another editor in chief with a couple of decades of experience behind him, penned a piece back in July titled
13 Reasons Why I’m Not Buying an iPhone—Yet.
Has he changed his mind—or his smart phone—since then?
When I ask him, he takes a moment to call up the file and page through his original list of complaints. Aside from the price cut, McCracken says, the most significant change in the six months since his article was published is that Apple finally announced
it will release an iPhone software developer’s kit next February.
That should pave the way for third-party developers to write, among other things, applications that can fulfill McCracken’s specific business needs, which include more robust note-taking capabilities, support for Lotus Notes and a to-do list.
His other big issues still stand unresolved—including the slower EDGE rather than the faster 3G network and the nontactile keyboard that some users will never warm to.
“I do want to make it clear that the iPhone’s an extraordinary device,” McCracken tells me. “And once we see the higher speeds and the third-party apps, I might change my mind. But for now, I’m saying ‘wait.’”
The tally: Buy now—1, Don’t—1
Stop three: Ken Mingis, Computerworld online news editor
Back on this side of the wall, I catch up with Ken Mingis, who has covered Apple for Computerworld for five years and takes what can only be described as a devil-may-care stance on my buy/don’t buy dilemma.
If you need, or want, an iPhone now, go ahead and get one, Mingis says. (He did, the first weekend the phone went on sale.) Trying to gauge when better or cheaper technology will hit store shelves is always a gamble, he says, and guessing Apple’s next move is like trying to read the Kremlin.
Even so, he feels it’s unlikely there’ll be another price cut soon. “That first cut was an anomaly for Apple, dropping the price so soon after the iPhone’s release. It really did throw people for a loop,” he says. In his opinion, it’s highly unlikely it’ll happen again anytime soon.
It’s more likely we’ll see a thinner iPhone, perhaps with more memory like the
16GB iPod touch, at some point down the road—and it’s possible such a unit could debut in time for Macworld Expo, he guesses.
Either way, Apple will keep interest in the iPhone high by rolling out features on the software side, which current owners will, of course, be able to access with a simple update.
And if the worst does happen and Apple rushes out a new iPhone midcycle, that doesn’t mean your unit will be obsolete, Mingis says. “People always want to have the latest and greatest, but yours will still work,” he points out equanimously. It’ll just be slightly fatter than the next guy’s.
His verdict? There’s no reason to wait.
The tally: Buy now—2, Don’t—1
Stop four: Ross Rubin, analyst, the NPD Group
Hankering for a little perspective on that elusive and ever-changing swamp known as the consumer marketplace, I next put in a call to the
NPD Group, which specializes in that very geography.
Analyst Ross Rubin gives me his take on Apple and the iPhone. The company’s done a notable job of bending many rules of the wireless game with the iPhone—it’s gone against the tide in terms of how handsets are distributed and (via iTunes) of how content, even ringtones, are offered, Rubin says.
And thanks to its wildly successful iPods and computers targeted toward end users, Apple should be well positioned to market the iPhone directly to buyers.
That said, the iPhone landscape is still a volatile place, what with both Macworld Expo and the release of the iPhone API on the horizon. Rubin suggests that users who feel they simply can’t live without the iPhone’s user interface and Web and media experience could take a look at the iPod Touch, which delivers most of those features along with
8GB or 16GB of storage (just no phone).
Otherwise, he advises iPhone buyers (and would-be gift recipients) to wait and see what the new year brings.
The tally: Buy now—2 Don’t—2
Last stop: Mike Elgan, Computerworld columnist
Oh, dear. Hung jury. I was afraid of this.
For solace, I seek out Computerworld blogger Mike Elgan, who manages to follow Apple and the iPhone closely without actually drinking the Kool-Aid—or would that be “Apple juice?”
He likes the iPhone very much. He thinks, in fact, it’s the best Version 1.0 device he’s seen, and he gives Apple props for that accomplishment. But it’s still a 1.0 unit after all is said and done, and for that reason, he can’t recommend it. Not this year, anyway, and especially not as a gift.
“Six months ago, when there was the novelty factor, this would have made a great gift,” Elgan says. “But now we could be more than halfway toward an upgrade for a product that requires an expensive two-year commitment. You’d be giving six months of joy followed by a year and a half of someone feeling like they have something old.” So no.
The tally: Buy now—2 Don’t—3
Attention, iPhone shoppers…
OMG (as the kids say), the iPhone goes down, 3 votes to 2!
On the one hand, I’m overjoyed. I just got a theoretical $399 plus “$60 per month times two years” put back into my wallet, and that feels good during the first week of December.
On the other hand, what am I going to get my guy?
Honey, how about a signed copy of
Fake Steve Jobs’ new book ? Or maybe an iPod touch and a TracFone? No?
Well, what about something truly classic, something that’s timeless, unmoved by development cycles or changing marketplace conditions. Something like golf balls. Or dress socks, maybe cashmere dress socks…