As the holiday shopping season kicks into high gear, Apple’s iPod and iPhone product lines find themselves among the most sought after items in the U.K., France and Germany this Christmas.
The report by digital market research firm comScore tracks the frequency of online search inquiries. When combining the three countries, the Nintendo Wii comes out on top, followed by the iPod, Nintendo DS Lite, Playstation PSP and the iPhone.
“We know that music players, game consoles, and mobile phones are very popular with consumers this year,” said Bob Ivins, comScore EVP of European Markets. “The interesting aspect of this study is identifying which products are generating the most consumer searches, which can provide retailers and manufacturers with important insight into the underlying consumer demand for each specific product.”
Looking at the specific countries, Apple had three products in the U.K.’s top 10 list — iPod (3), iPhone (5) and the iPod nano (7)
France had the same three products in the top 10 list — iPod (2), iPhone (5) and the iPod nano (9). Rounding out the list is Germany, which had the iPod (1), iPhone (3), iPod touch (7) and the iPod nano (8).