A report from market research firm comScore pegs the amount of online spending this holiday season at nearly $28 billion, a 19 percent gain over the same period last year.
ComScore measured the holiday season spending from November 1 – December 27 — a 57-day period. But it wasn’t just the days leading up to Christmas that drew shoppers to the online marketplace, the company said.
“Even as the holiday shopping season winds down after Christmas, we continue to see some relatively strong online spending days,” said comScore Chairman Gian Fulgoni.
ComScore said they saw sales of $545 million the day after Christmas. That represents more than double the sales for the same day last year. “This would appear to indicate that consumers were willing, and able, to take advantage of the attractive late-season promotions and price discounts offered by retailers this year,” said Fulgoni.
ComScore expects the spending spree to continue. In its forecast the company expects spending for the November to December shopping season to reach $29. 5 billion, a 20 percent increase over the same period last year.