Amazon.com and Pepsi on Monday announced a new promotion called “Pepsi Stuff,” where consumers buying Pepsi products will be able to download DRM-free digital music from Amazon MP3.
Consumers will be able to “bank” points on PepsiStuff.com beginning Feb. 1, by collection points by purchasing specially marked Pepsi products. Pepsi says that four billion marked packages will be in circulation. The promotion will extend across the entire Pepsi product line.
Amazon MP3 is Amazon’s Digital Rights Management (DRM)-free digital music purchase and download service. The service features artists represented by major labels and by tens of thousands of independent labels as well, currently counting more than 3.25 million songs from over 270,00 artists in its inventory. The music downloaded via Amazon MP3 is compatible with virtually any MP3-compatible device, including Apple iPods, iPhones and Macs.