Editor’s Note: Macworld Expo 2008 is in the books, but Macworld editors still have a few reports from the Macworld Expo show floor on meetings with Mac developers, new product announcements, and anything else that catches their eye.
As I walked the Expo show floor this week, hearing snippets of conversations flowing through my airspace, I was struck by one overriding thought: this really is Macworld Expo. I’m no linguistic expert, but I have done a fair bit of traveling. I’m pretty sure I recognized Russian, Chinese, Japanese, German, Dutch, and French languages floating around the cavernous Moscone Center. Add in the fact that I have friends from both Italy and the U.K. at the show, and the Australian accent I also heard today, and that’s 10 languages—and that’s probably just the tip of the iceberg. As someone who travels only about 500 miles to attend the show, I’m amazed at the number of countries represented here.
And it’s not just attendees—many of the exhibitors hail from afar as well. If you think it’s tough to attend a trade show that’s thousands of miles from home, try it sometime when you’re exhibiting. Not only do you have to get you here, you also have to get all the stuff for the booth and your demos here as well. In a previous existence, I worked in the trade-show business, and I know how hard our exhibitors worked to get everything to the shows—and we worked primarily with local exhibitors. I cannot imagine the work involved in dealing with international shipping, customs forms, import and export issues, and all the other regulations that those who choose to exhibit from afar must deal with.
So to all of the non-USA folks_attendees and exhibitors_visiting the Expo this week, thanks for “coming over” to help reveal the breadth of the Mac’s reach. The opportunity to meet and interact with Mac users from all over the world is one of the things that I value most about Expo week each year.