mDialog is expanding its offering of high-res online programming content, and has rolled out a new pay-per-download engine that helps filmmakers and content owners generate revenue. The new revenue system is expected to debut in beta form sometime in February.
mDialog is a Web-based service that that enables filmmakers and other content producers to encode and upload video for distribution over the Internet. The video is encoded using h.264 (Advanced Video Codec, or AVC), which works on PCs, Macs, video-capable iPods and iPhones, among other devices.
New high-res originally developed content mDialog will be providing includes Tagline, a mockumentary series about life in the advertising industry; Cooking To Get Lucky, a “humorous take on cooking;” and Psyched, a new series on sports psychology.
mDialog will also be showing new series including Do You Believe Me, aimed at tweens and teens, as well as UNICEF Television, programming from around the world aimed at children and young adults.
The pay-per-download model provides 60 percent of revenue for producers, who are able to incorporate product placement and sponsorship into their programming.