A rising tide raises all ships, it is said. Apple’s own brick and mortar retail stores aren’t the only ones seeing higher revenues on Apple’s products, if the
Apple Specialist Marketing Co-op’s (ASMC) recent Member Survey is any indication.
The survey — conducted among the 160 Apple-authorized retailers and service providers that belong to this independent organization — shows big growth for 2007, with strong forecasts for 2008 as well.
The survey conducted among ASMC member resellers show that every one of them grew their Apple service business in 2007, and most of them — 95 percent grew sales in 2007 as well. More than half — over 60 percent — grew their Apple-related sales more than 20 percent, and more than 30 percent grew Apple sales more than 30 percent in 2007.
The numbers should be reassuring for some business analysts and industry experts who have, for years, supported the idea that Apple’s own branded retail store growth comes mainly at the expense of the company’s network of independent resellers.
Kevin Langdon, ASMC Executive Director and owner of San Diego, Calif.-based Crywolf Computers, said that part of the growth is coming from growing awareness and acceptance of the Apple brand and part of it is coming from the strong lineup of current Apple products.
“But a key component of this growth comes from the makeup of the average Apple Specialist dealer – we are forward-looking, resilient entrepreneurs who care greatly about our Apple businesses,” said Langdon in a statement.