Google Monday announced that it is now collaborating with
Adobe to allow
Google Analytics users to track
Flash content .
Google Analytics Tracking for Adobe Flash tool lets users of the free
Google Analytics tool overcome the current challenges that disrupt the tracking Flash content on Web pages, Google said.
The announcement is the latest in a series by Google that aim to make the analytics tool more attractive to corporate IT managers.
Google last month added a slew of new features, including custom report generation, advanced segmentation and integration with
Google AdSense . And a year ago
“In the past, Flash tracking was not provided out of the box, and every implementation had to be customized,” noted Nick Mihailovski, a Google Analytics Specialist, in
a blog post . “Moreover, there was a lack of standards, and new developers who tracked Flash had to create their own processes to get it working.”
Thus, Flash developers can track how may people have watched the videos they develop to gauge if they are developing the right type of content to attract new users, Mihailovski added.
providing libraries for both Flash and Flex to make it easy for advanced ActionScript programmers and nontechnical designers to use the Google Analytics Flash tracking tool. In addition,
Google is providing its entire ActionScript 3 code base as open source under Apache 2 License.
“If you are a developer and want to improve the code’s functionality, you can contribute to the code base,” Mihailovski noted. “Or, if you are a company that is running a content platform …you can seamlessly integrate the Flash tracking codebase into your existing architecture.”