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Apple made some stunning announcements yesterday, not the least of which was the fourth-generation iPad. So, naturally, let the whining begin!

CNet’s Roger Cheng says “To Apple: Thanks for making my ‘new iPad’ obsolete.”

Apple, I thought we had a deal.

I buy one of your products, and I’m guaranteed roughly a year feeling like I’ve got the latest and greatest that Apple has to offer.

That’s not a deal. That’s an assumption. That you made. You see the difference? See, in a deal, both parties agree to it.

(It’s not the Macalope, right? It’s him.)

Six months is a good rule of thumb for the minimum amount of time to expect between updates of Apple products. And, according to CNet’s Sharon Vaknin, it looks like Apple’s going to let people who bought a third-generation iPad within the last month exchange it for a fouth-generation model.

Vaknin seems a little more level-headed about this than Cheng.


Considering the fourth-generation iPad offers relatively incremental upgrades, not all iPad owners will be peeved.


It’s not like the improvements are that incremental.

Things might get a little uncomfortable around the CNet water cooler today.

But in the grand scheme of things, the changes are quite incremental, even if their mere existence rubs Cheng the wrong way.

The fourth-generation iPad comes with a new A6X processor, which doubles the CPU and graphics power of the A5X chip used in the last iPad.

That’s the major difference.

It also gets 10 hours of battery life…

That’s actually the same as the third-generation iPad.

…FaceTime HD, and expanded LTE support. You can keep the Lightning dock connector.

So, let’s recap. The only real under-the-hood changes are a faster processor, a better front-facing camera, and a feature Cheng doesn’t even want. Wait, did he lose a bet at CNet? Is that why he’s writing this piece?

Look, I’m not against the evolution of any product. But I’d appreciate it [if] you let consumers catch their breath before moving on to the “next big thing.” (Or is that Samsung’s tagline now?)

It’s probably imprudent to bring up Samsung—which released five flagship phones during the hour and a half of Apple’s keynote—in a piece complaining about quick update cycles.

Further down the line, does this open the door to more upgrades each year? The Android community already has to deal with a ceaseless wave of new mobile gadgets, and that isn’t the sort of thing Apple should be aspiring to emulate.

Huh. The way the Macalope hears it from a dozen jerktastic pundits, Apple’s falling behind because it doesn’t shove updates out the door on a weekly basis.

Apple’s not perfect. Sometimes it does things that aren’t customer-friendly. But companies update products. Expecting Apple to make it rain ponies and bacon on your schedule—something people never seem to expect of its competitors—isn’t reasonable.

[Editors’ Note: In addition to being a mythical beast, the Macalope is not an employee of Macworld. As a result, the Macalope is always free to criticize any media organization. Even ours.]

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