If you’ve been holding out for the rare occasion that Apple actually cuts prices on its products, the time is now. The company on Friday unveiled its Black Friday shopping event, with discounts on iPads, iPods, Macs, and accessories. The savings are available from brick-and-mortar Apple Stores as well as the online Apple Store.
As in prior years, the savings are modest. For example, the company’s knocked $41 off the price of the 16GB fourth-generation iPad and $31 off the 32GB fifth-generation iPod touch. You can also save an additional $10 off the higher capacity models: The 32GB and 64GB iPad drop $41 and $51 each, and the 64GB iPod touch is also discounted $41. Apple’s also discounting older models, such as the iPad 2 and the fourth-generation iPod touch.
For Macs, you'll save $101 on the Retina MacBook Pro, older MacBook Pros, and the MacBook Air. However, unlike the iOS devices, those savings are flat no matter which model you opt for, including build-to-order options.
Those looking to pick up an AirPort Express, Magic Mouse, Magic Trackpad, or Wireless Keyboard can save $11 on their usual prices, and the iPad Smart Case, polyurethane Smart Cover, and leather Smart Cover have dropped $15, $11, and $21 respectively. You’ll also find mild discounts on two models of Apple headphones, and the AirPort Express and Time Machine.
In general, Apple doesn’t discount the prices of its non-refurbished products; Black Friday is the rare exception to that rule. And while the discounts may not be on the steep side, those customers planning on buying an iPad or Mac for the holiday season may not have any other chances to save money on Cupertino’s products.
There is one notable omission from the Black Friday sale: the iPhone. If you’re in the market for one of Apple’s smartphones, you’ll still be paying full price for them—consider that those devices are already heavily subsidized by the company’s carrier partners, so any further discounts come out of Apple’s pocket.