Sharp says the addition of that yellow color will allow new Sharp TVs to produce more natural, more accurate images than any other TV. A typical RGB screen can display millions of colors, but the new Sharp display can handle trillions of colors. Sharp says it expects the new RGBY color scheme, which Sharp calls QuadPixel technology, to become the standard for the whole HDTV industry.
Several new lines of Sharp TVs featuring QuadPixel technology will begin to hit store shelves this spring. The new TVs will come in sizes ranging from 40-inches ($1799) to 60 inches ($3999). A huge 68-inch model will come later this year, but no pricing has been announced as yet.
At the press conference Sharp displayed one of the QuadPixel lines—the LE line. The TVs feature smooth rounded edges and are only about an inch and a half thick.
Sharp says its also added the Netflix video streaming service to its new TVs. Plans to add VUDU are in the works, Sharp says.
Read more of our coverage of CES 2010.