On Tuesday Hasselblad announced its new 40-megapixel medium-format DSLR camera, the H4D-40. The announcement, originally scheduled for Febuary 9th, was moved up to the 4th after details of the camera were leaked early online.
Like other cameras in the H4D line, the H4D-40 will have Hasselblad’s Absolute Position Lock processor (APL) and True Focus AF system which tracks camera movement to calculate and predict proper focus during recomposition.
The H4D-40 kit will sell for $19,995 and includes the camera body, the 80mm lens, and a viewfinder. For photographers who want a little hands-on time before parting with 20 grand, Hasselblad is doing a series of demonstrations and events at across the world. The camera will also come with Hasselblad’s latest Phocus 2.0 image processing software to handle the enormous RAW files (approximately 50MB) produced by the H4D-40.