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Sony announces new interchangeable-lens camera

Sony unveiled its new concept piece at PMA 2010 in Anaheim, designed to rival Micro Four-Thirds cameras.
By Heather Kelly
Macworld FEB 21, 2010 2:47 am PST
Sony’s newest interchangable-lens offering

Sony unveiled a concept model of a compact interchangeable-lens camera at PMA 2010 in Anaheim today. The camera will come with an APS-C sized sensor (24mm x 16mm). The upcoming cameras share the same Alpha branding as the company’s DSLR line and are slated for availability later this year. Get more information about Sony’s new product here.

The Sony concept cameras were displayed in blue, red, and silver
At Sony’s PMA press conference
The model camera was displayed with three interchangable lenses
The concept cameras did not have viewfinders
One of the ultra-compact cameras without a lens
Sony showed the size of the APS sensor that will be in the new cameras
Journalists crowd around Sony’s display case for a peek at the new cameras