iPhone apps usage shifts into high gear at night, on weekends
By Network World Staff, Macworld
Editor’s Note: The following article is reprinted from Network World.
Maybe iPhone users aren’t wasting countless hours at work fiddling with their smartphone apps after all.
New research conducted over the past two months shows that Apple iPhone users mainly use their apps at night and on weekends, indicating the smartphone apps are currently used more for personal than work purposes.
The study was conducted by a Cambridge, Mass., company called Localytics that provides a service that enables iPhone, iPad, BlackBerry and Android apps publishers to track in real time how customers use their software.
Localytics found that mobile app usage peaked on weekdays in the United States and Canada at 9 p.m. EST and that it ramped up during late morning on weekends and sustained heavy usage throughout the day and into the night. The apps monitoring firm found that iPhone users generate 7 percent more traffic on the average weekend day than on the average weekday.