Apple's Cook talks quarterly earnings, new products

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I think the reason we were down last quarter—we were down 2 percent—the market for PCs [is] incredibly weak. IDC said that the market for the March quarter was down 14 percent year on year which is the largest decline that I remember. At same time, we sold almost 20 million iPads, and it’s certainly true that some of those iPads cannibalize some Macs. I personally don’t think it was a huge number, but I do think it’s some. I think probably the larger thing at least for the—maybe not so much on the Mac side but on the PC side is that people are probably extending their upgrade cycles. That said, I don’t think this market is a dead market or a bad market by any means; I think it has a lot of life to it. We’re going to continue to innovate in it. We believe that, if anything, the huge growth in tablets may wind up benefiting the Mac, because it pushes people to think about that product they’re buying in a different manner and people may be even more willing to buy a Mac, where today they may be buying a PC.

And so we’re going to continue making the best personal computers. Our strategy is not changing, and we feel really good about it. We delivered some incredible innovation last year with the Retina display with the MacBook Pro, and in an incredible thin and light package, and we’ve got some more great stuff planned. This is an area we’re continuing to invest in.

On the iPad in enterprise

We seem to be doing really well. I mean, [Oppenheimer] had referenced earlier the Good Technologies’ data that says that iOS accounted for 77 percent of all their activations by their corporate customers. Now that would not include BlackBerry, but it would include all the other guys. And so, we seem to be doing really well, and honestly, I don’t see the recent announcements changing that at all. I see more and more people developing more and more custom apps for their businesses on iOS to be used on iPad, and we’re very very bullish on it.

As a matter of fact, just to quote you some numbers, iPad now is being used in 95 percent of the Fortune 500, and what’s even more impressive probably is on the Global 500 companies, we’re now in 89 percent.

On recent product launches


You know, I don’t spend a lot of time looking back except to learn from it. But if we could run it over, frankly, we would have announced the iMac after the turn of the year, because we felt our customers had to wait too long for that specific product. Where the iPad mini was in shortage in the month, or in the quarter, in the December quarter, I would not have done that differently, because we were able to get the iPad mini out to many millions of customers, who really wanted that for—wanted that product for their holiday. And so, yes, we did do a lot, our teams fortunately can do a lot, but in retrospect, that one, yeah, I sort of wish it were after the turn of the year because our customers would not have had to wait as long as they did.

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