Currently, Sonic’s RoxioNow distribution technology and Widevine’s multiplatform DRM and video-optimization technology powers products such as Best Buy’s CinemaNow movie purchase and rental service.
By expanding the technology to work on devices such as the iPhone (and the iPad and iPod touch), you’ll be able start watching a movie using your TiVo or Internet-connected HDTV or Blu-ray player, and then head out the door and continue from where you left off by streaming directly to your iPhone, for example.