Flipboard unveils mag-style Web pages for the iPad
By Joel Mathis
Flipboard, the “personalized social magazine” app for reading Twitter and Facebook on the iPad, announced a deal with eight online publishers that will allow those publishers’ stories to appear directly within the Flipboard app with custom typography, layout and imagery.
Flipboard’s Mike McCue announced the experiment Thursday in a letter to readers on the app and at the company’s Web site. Selected articles from the eight publishers will include a “Read Article” button—similar in appearance and placement to the “Read on Web” button Flipboard users usually see with links—that will take users to specially formatted pages “which will load significantly faster and look absolutely gorgeous.”
“Please keep in mind though that this is still a test,” McCue told readers, “so you will likely see formatting bugs here and there which will get better over time.” Indeed, some articles available under the experiment Thursday afternoon did have some formatting issues, including awkward page-breaks apparently meant for their original Web versions. But those offerings also included full-page magazine-style advertisements. (Presumably Flipboard is sharing the revenue of those advertisements with the publishers as a part of the deal.)