Cue, who previously served as the vice president of Internet services, has long been responsible for the iTunes Store and all its various divisions, including the App Store and the iBookstore. A 22-year veteran of Apple, he also played a large part in creating Apple’s online store in 1998, and in developing the company’s iLife suite.
After the fiasco that was Apple’s 2008 launch of MobileMe, Cue was also tapped by then-CEO Steve Jobs to head up Apple’s online service as well. Under his supervision, MobileMe developed into a more stable and capable service, albeit one that still had its share of flaws. Three years after its launch, MobileMe is riding off into the sunset, to be replaced by Apple’s newest online offering, the forthcoming iCloud.
With iCloud on the horizon, Cue’s promotion suggests that online services will be playing an even more important part in Apple’s strategy going forward. Frankly, the only thing that’s surprising about this move is that it took this long.
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