The U.S. Federal Trade Commission should force Google to halt its plan to consolidate user identities across its services and fine the company for violating an October privacy settlement with the agency, privacy group the Center for Digital Democracy said in a complaint filed Wednesday.
Google is not making the changes to its privacy policy to provide convenience to users, as it claims, but to better track them and deliver targeted advertising, the CDD complaint said. “Google has communicated its real plans to expand data targeting throughout all it services, and to better compete against Facebook, to its advertising customers,” said Jeffrey Chester, CDD’s executive director. “They have failed to tell the truth to consumers.”
The FTC should require Google to “accurately and honestly” inform users about the reason for the changes, Chester wrote in his complaint.
Even though Google has not yet rolled out the privacy changes, its plans violate an FTC settlement over Google’s aborted Buzz rollout, Chester said. The Buzz settlement allows the FTC to assess fines of $16,000 per violation and applies to “future actions,” according to the FTC.
The plan, announced in January, is “a digital fait accompli, so to speak,” Chester said.
Google representatives did not immediately respond to a request for comments on the CDD complaint. An FTC representative didn’t immediately respond, either.
Other privacy groups have also complained about the proposed changes. Earlier this month, the Electronic Privacy Information Center filed a lawsuit against the FTC for the agency’s alleged failure to enforce the privacy settlement.
The CDD complaint is not related to recent reports that Google has changed the privacy settings in the Safari and Internet Explorer browsers in order to install cookies. CDD doesn’t plan to file a complaint about those reports, but is instead focused on the proposed changes to the company’s privacy policy, Chester said.
Google plans to roll out the changes on March 1. Chester called on the FTC to act quickly to block the privacy changes, and he called on Google to delay the changes until an FTC investigation can be completed.
Google will use the new privacy practices to collect more personal data about YouTube, smartphone, and computer users so that the company can deliver more personalized ads, the CDD complaint said. Google has rolled out several new initiatives in the past year focused on delivering better targeted ads, the complaint said.
The FTC settlement requires Google to get “express affirmative consent” from users before sharing their personal information with third parties, and the new privacy policy will allow Google to share more information with Vivaki, a targeted ad company that Google announced a partnership with in November, the complaint said.
Grant Gross covers technology and telecom policy in the U.S. government for The IDG News Service. Follow Grant on Twitter at GrantGross. Grant’s email address is grant_gross@idg.com.