Last week Harry McCracken did a yeoman’s job of pointing out how DigiTimes is not what one would call a “credible” source for Apple rumors, or news, or really even soup recipes, actually. But now that good deed has come back to bite us all in the proverbial donkey.
As it turns out, sources in the upper supply chain of crappy Apple rumors have actually noticed they’ve been shipping a defective product.
“Digitimes on Digitimes: We Know What We’re Doing, and We’ll Try to Do Better”
“Try to do better”?!
In the future we will implement even stricter requirements for verification of such stories.
Wait, what?! NOOOOOOOOOO!
Don’t you see what you’ve just done, Harry?! YOU’VE KILLED THE RUMOR MILL!
Now what are we going to talk about? Just think of all the hard-working rumormongers you just put out of work! Where will they find jobs in this economy? WHAT HAVE YOU DONE?!
Oh, this is horrible. Just horrible.
Sure, the Macalope complains all the time about the rumor mill, and how dumb and wrong and dumb it always is, thanks largely to DigiTimes, which routinely pushes the flimsiest of rumors, rumors as thin as the gossamer-like wings of pixies that inhabit the Macalope’s ears, but…
Wait. What was the Macalope complaining about again?
At any rate, he’s not sure the rumor sites need to worry too much about this mea culpa, as some of it doesn’t exactly ring true.
Many of the prototypes created by the supply chain partners will never make it to the market after Apple’s assessments. This is one of the major reasons why a lot of the information we have disclosed has been seen by others as inaccurate, but is still valuable to our reader base in the supply chain.
Well, reporting on prototypes would be fine if you didn’t report is like this:
“APPLE SHIPPING [INSERT NAME OF PROTOTYPE HERE] IN FALL. COMING IN 14 COLORS.”
So even the publication’s apology isn’t accurate.
Besides, based on DigiTimes’s track record, why should we suddenly start believing what it’s saying now?
[Editors’ Note: In addition to being a mythical beast, the Macalope is not an employee of Macworld. As a result, the Macalope is always free to criticize any media organization. Even ours.]