More details on how Facebook, Twitter, and Apple got rolled; Jony Ive on how Apple rolls with product naming; and bet you can’t guess which car company’s communications guy Apple recently hired. The remainders for Wednesday, February 20, 2013 will keep them doggies rollin’.
Facebook, Twitter, Apple hack sprung from iPhone developer forum (Ars Technica)
Ars Technica puts a face to the “website for software developers” at the heart of Tuesday’s security breach; basically, the attackers chose a site where their prey would be visiting anyway, then compromised the security of that site and used it to spread the malware. Thus the common vernacular term for such an exploit, the “choose-a-site-where-your-prey-will-visit,-then-compromise-the-security-of-that-site-and-use-it-to-spread-the-malware” attack.
Art Levinson, Apple’s chairman, talks life after Steve Jobs (Forbes)
Apple chairman Arthur Levinson spoke at Stanford’s Graduate School of Business on Tuesday; when asked about running the company’s board since Steve Jobs’s death, Levinson described the the experience as “weird.” Also, the board apparently gets to see new products somewhere between 6 and 18 months before launch, which is why you’ll notice that at no point during the talk does Levinson roll up his sleeve.
Apple Falls After IPhone Builder Foxconn Halts Hiring (Bloomberg)
Foxconn has put a hiring freeze in place, but the manufacturer says it’s due to the company retaining more workers than usual and not, as an earlier report suggested, because of low demand for the iPhone 5. But by all means, let’s keep harping on that old saw.
Jonathan Ive on how Apple names its products on Blue Peter (YouTube)
Jony Ive was recently on a BBC children’s show, during which he talked a bit about how Apple chooses what words to use. For example, he points out that the term “lunchbox” seems to suggest certain qualities—that it’s box-like, say. Which is why Apple plans to call its prototype lunchbox the iSnacker Pro.
Apple strengthens corporate comms with hire of Rolls-Royce’s Josh Rosenstock (PRWeek)
Rumor has it that Apple has picked up Rolls-Royce’s director of external communications, who will reportedly fill a similar role for Apple in its Europe, Middle East, India, and Africa division. Finally, a deal that the sultan of Hatay can get behind!