The move to offer unlimited downloads would be more in line with Apple’s traditional belief that users prefer to download and own music rather than subscribe to unlimited streaming services such as Rhapsody or Spotify in Europe. The rumored scheme is also similar to Apple’s current policies for the iOS App Store and new Mac App Store where you can buy a program once and redownload it to any device you own.
As another added benefit, unlimited purchases of iTunes music downloads would offer an online back-up of your music collection; however, as Google’s recent Gmail outage proved, you still need to maintain a local back-up of your own files.
Will The Record Companies Go Along?
Nevertheless, if Apple manages to get the labels to go along with the rumored unlimited downloads; it would be a boon for iTunes users. And you have to wonder if both music and apps become redownloadable via iTunes, can video be far behind?
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