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Apple’s event was held at the Flint Center in Cupertino. The company built a temporary white building that served as a hands-on area for the iPhone 6 and Apple Watch.
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A few people wanted to let Apple know that the company should change the way it handles its taxes.
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CEO Tim Cook talks about Apple’s history with the Flint Center, which was the place where Steve Jobs introduced the Macintosh.
Tim Cook introduces the new iPhone 6 (left) and the iPhone 6 Plus (right).
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The iPhone lineup features the iPhone 5s (as well as the iPhone 5c, not pictured), the iPhone 6, and the iPhone 6 Plus.
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Apple’s Phil Schiller demonstrates the new landscape interface for the iPhone.
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Phil Schiller reviews the resolutions of the iPhone screens.
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These prices are subsidized with a two-year contract.
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Apple isn’t offering 32GB models for either the iPhone 6 or iPhone 6 Plus.
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As if the iPhone 6 and Apple Pay introductions weren’t enough…
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Apple will offer three different watches. This is the Apple Watch, which comes in stainless steel.
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The Apple Watch Sport has a fluoroelastomer band available in five colors.
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The Apple Watch Edition (far right) has an 18-carat case.
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The Apple Watch works with the new iPhone 6, and well as the iPhone 5 models.
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Apple created special Activity and Workout apps specifically for the Apple Watch.
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Apple said that Apple Watch pricing starts at $349 and did not provide more details.
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U2 wrapped up the event with a perfomance of a song from their new album, which is available for free through iTunes, for a limited time.
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Actor and writer Stephen Fry was one of the many celebrities who attened the event.
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The media gather to look at the new devices. You can see our up-close pictures of the Apple Watch and the iPhone 6.