Apple never uses the term “smartwatch” to describe the
forthcoming Apple Watch, due this spring, a purposeful decision that separates the company’s wearable from its rivals. Just like Apple wasn’t the first to launch a mobile payments solution or release a supersized smartphone, the company is far from the first to debut a smartwatch, but from what we’ve seen so far, Apple Watch won’t be like other wearables.
There’s the digital crown that helps you navigate, haptic feedback for notifications, Apple Pay, and hopefully some amazing apps built just for your wrist, not to mention the variety of editions designed for every lifestyle. Apple isn’t competing against other smartwatches with Apple Watch—it’s taking aim at other watches.