But we already saw it—Macworld’s Leah Yamshon got to view Steve Jobs: Man in the Machine back in March at SXSW. Her impressions are below (originally published here March 17), and she penned an interview with Gibney as well. Are you planning to see this movie, that even the director acknowledges Apple fans may not like? Let us know in the comments.
AUSTIN—By this point, there isn’t much we don’t know about Steve Jobs and his story, but that didn’t stop filmmaker Alex Gibney from tackling Jobs as the subject of his latest documentary. And, spoiler alert, it shows off the ugly side of Jobs, painting an unflattering picture of tech’s most famous visionary.
Steve Jobs: The Man in the Machine premiered during South by Southwest on Saturday, telling the story of Jobs through archival footage and new interviews with former friends and colleagues. This isn’t a strict cradle-to-grave documentary about Jobs’ entire life story: It’s more of an analytical look at Jobs and his troubled relationships and values, both in his work with Apple and in his personal life (and in the overlaps too).
Gibney, who also narrates the film, sets out to discover why people mourned Jobs so intensely when he passed—what it was about Steve that resonated so deeply with the public. The film starts us off with Jobs’ death in October 2011, before jumping back to his earlier days.
What the film lacked in eye-opening content, it made up for in perspective, and asks the audience to think critically about the connections we’ve forged with our Apple devices and what that means for human connectivity.
Without revealing too much—Magnolia Pictures picked up the film for a wider distribution, so you’ll get a chance to see it sometime soon—here are four standout takeaways from the film.
Apple wasn’t officially involved in the project
Gibney reached out to Jobs’ widow Laurene Powell Jobs and representatives at Apple, and both declined to be interviewed. According to Gibney, Apple declined because the company “didn’t have any resources available” for the project.
So far, the reactions coming out from Apple have been unfavorable. Rumor has it that Apple employees walked out of the screening (I noticed people leaving during a segment about Gizmodo and the leaked iPhone debacle, but it wasn’t a huge number, and I have no idea if they worked for Apple or not), and Eddy Cue, Apple’s senior vice president of internet software and services, called the film “inaccurate and mean-spirited.”
Very disappointed in SJ:Man in the Machine. An inaccurate and mean-spirited view of my friend. It’s not a reflection of the Steve I knew.
Also missing: Steve Wozniak and Jobs’s children, though we do hear an essay from his daughter Lisa Brennan-Jobs. Lisa’s mother, Chrisann Brennan, was interviewed, sharing snippets from her child support battle with Jobs and his thwarted efforts to deny paternity. She also shares that Jobs wanted to name their daughter Claire, which she later learned was the name he had chosen for Apple’s next computer. Jobs changed the computer’s name after he and Brennan had chosen a name for their daughter—the Apple Lisa.
Jobs had complicated relationships with his friends
It’s no secret that Jobs’ passion made him difficult to work with at times, and the film’s one-on-one interviews with Jobs’ former colleagues and friends just confirm this further. You’ll hear stories of Jobs controlling his relationships with the press. You’ll hear another story about how Steve took an employee’s resignation as an opportunity to put him on blast for messing up a product. Yet, all of them recognized Jobs’ brilliance and passion, and seemed to genuinely like and admire him despite some of these conflicts.
The most captivating interview was with Bob Belleville, Director of Engineering at Apple from 1982 to 1985. He admitted that working at Apple consumed his life and destroyed his marriage. Yet, he still looks at his time with Jobs as an incredible moment in his life, breaking down into tears as he read a private obituary he wrote for Jobs in 2011 out loud.
The film contains never-before-seen deposition footage
The transcripts of Jobs’ SEC interviews have been publicly available for a while, but before this film was made, the footage had only been seen in court. Gibney gained access to this footage and threads it throughout the film, where we see a visibly irritated Jobs tackle the SEC’s questions about Apple’s practice of backdating stocks for employees. He answers every question asked, but he is obviously not happy about being there.
Gizmodo felt bullied following the iPhone 4 leak
Gibney sat down with Jason Chen, Jesus Diaz, and Brian Lam to hear Gizmodo’s side of the infamous iPhone 4 leak story—you remember that one, where someone found an early iPhone 4 prototype in a bar and sold it to Gizmodo. Chen tells a pretty harrowing tale: A few days after he personally returned the iPhone to Apple, he came home to find a team of police raiding his house and seizing a lot of his personal stuff, under a warrant. The police task force was from California’s Rapid Enforcement Allied Computer Team, a team rumored to be in the back pockets of major Silicon Valley companies to perform corporate investigations.
As 9to5Mac points out, “Former Gawker legal head Gaby Darbyshire, who was involved in the controversy, is notably one of the film’s producers.” Notable indeed.
We don’t really learn anything new
If you’ve read Walter Isaacson’s Steve Jobs, there won’t be much in The Man in the Machine that will surprise you. Sure, you’ll see new interviews about Jobs, explore Apple’s complicated (and sometimes shady) tax practices, and be reminded of the struggles of Foxconn—but these are stories that have been told before elsewhere.
The film isn’t about letting us in on Jobs’s secrets. It’s about perspective. It asks interesting questions, yet doesn’t specifically answer them, letting you as an audience member form your own opinion about what made Steve Jobs such an icon.
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