Since Dowling and CEO Tim Cook took the reigns, the notoriously secretive Apple has opened up more to the media and the public—though the company is also making a case for people to buy Apple Watch, which requires some convincing.
Why it matters: While the average user of Apple devices probably doesn’t know who Dowling is or what he does, the company’s new comms VP is responsible for shaping Apple’s image. Everything Apple tells the public and the media will come through Dowling—and so far, his approach has been radically different from Cotton’s.
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