Remember Ping? Probably not, but the music-based social network Apple tried in 2010 might be making a comeback as part of the company’s Beats Music reboot.
Musicians will be able to create their own pages within the service, which will possibly be renamed Apple Music,
9to5Mac reported. Artists can use those pages to share new music, tour dates, and more with fans, according to the unconfirmed report. Musicians will also allegedly be able to promote other artists on their pages, so if Jay-Z wants his fans to support Beyoncé, he can encourage them to do so.
The story behind the story: Apple needs to differentiate its streaming service from established players like Spotify, and a social network for musicians might encourage big names like Beyoncé, Jay-Z, and Taylor Swift to sign on with Apple Music and offer exclusives that fans just can’t get anywhere else. But Apple doesn’t exactly have a stellar track record when it comes to social networking products—
Ping was a complete flop.
How Apple Music will work
Unlike its first go-round with Ping, Apple wouldn’t need to integrate with other platforms like Facebook and Twitter for its new service. Fans can use the same Apple ID they use for iTunes to sign in and comment or like their favorite artists’ pages.
If you don’t want to see musicians promoting their work, iOS 8.4 offers the ability to turn off “Artist Activity” in your settings.
9to5Mac also noted that Apple Music won’t replace existing services. It’ll be baked into iOS 8.4’s Music app, and work with iTunes Match and iTunes Radio (hopefully improving both of those services). As part of the overhaul, Apple will bring Beats to the Mac.
Apple is expected to spill all the details about its Beats Music revamp at its Worldwide Developers Conference in just a few weeks. We’re hearing that
Apple will offer a free trial to jumpstart the service’s growth, but that it’ll be primarily a subscription-based product that takes the best parts of Beats Music and
adds an Apple layer. Do you think Apple can succeed at social and take down Spotify? Let us know in the comments.