One of Apple Music’s key features is Beats 1, its always-on radio-like broadcast. Leading up to its launch, Apple promised that Beats 1 and its worldwide station would deliver a shared experience for all music fans—and what better place is there than Twitter to talk about shared experiences? The Twitter community did not disappoint, as users live-tweeted their impressions of Beats 1 around the clock on launch day.
Signing on with Zane Lowe
Los Angeles-based DJ Zane Lowe kicked off the broadcast at 9:00 a.m. Pacific on Tuesday—he’ll be leading the Beats 1 effort with Julie Adenuga from London and Ebro Darden from New York. “We spent the last three months trying to build this radio station, and now we can build no more,” Lowe said, shortly before pressing “play” on the first song. “Now we must launch.”
That first song? “City,” by an unsigned band called Spring King.
One thing was for sure: Lowe was excited. Thrilled. So over the top enthusiastic that he often couldn’t contain himself, shouting “worldwide!” “always on!” and “fire!” while songs were still playing. “To the early adopters, to those hungry for music, from town to town, from city to city, into the unknown we go!” Tracks also featured the Beats 1 tagline throughout. No one could forget that they were listening to Beats 1 if they tried.
Beats 1 is very good at promoting Beats 1. Beats 1 is very good at promoting Beats 1. Beats 1 is very good at promoting Beats 1. #Beats1
iTunes drama, broadcast woes, and all sorts of opinions
Apple Music was quick to launch on iOS—it was available as soon as the iOS 8.4 update became available on Tuesday morning. But the desktop version, which is linked through iTunes, was slow to roll out. The iTunes update didn’t hit until late on Tuesday afternoon, and it didn’t go unnoticed.
Seriously cannot even remember a time where I’ve actually been *waiting* for an iTunes software update. #AppleMusic
Come on, you know you’re a little curious to see what Jaden Smith has in store for us when his Beats 1 show launches on July 4. I hope he wears the white Batman getup he wore to Kim Kardashian and Kanye West’s wedding.
The show went on, and the Apple Music chatter continued… even if there were a few more bugs.
If you’re not quite convinced yet, that’s ok—you still have three months to decide if you’d like to pay for a subscription to Apple Music, and Beats 1 will remain a free feature. But next time you decide to give it a listen, try this classic tip: