Apple TV owners, today you can subscribe to Showtime, no cable subscription required.
The Showtime Apple TV channel is rolling out today, and so is a new Showtime app for iOS. You have to pony up $11 a month to subscribe, but Showtime is offering a free month if you want to take the service for a spin before signing up (and catch the season premiere of Ray Donovan on Sunday).
Showtime isn’t exclusive to Apple TV—the channel will also be available to Roku and PlayStation Vue users later this week, too. Hulu users can tack on a Showtime subscription for an additional $9 a month (on top of the $8-per-month Hulu subscription).
Why this matters: Showtime isn’t the first premium network to untether itself from cable. HBO debuted its $15-a-month HBO Now Apple TV channel and iOS app in April, and has reportedly already racked up more than a million subscribers. Now that Showtime is on board, cord-cutters have hope that a la carte will soon become the new norm.