People started noticing that the icon for the photo map is missing when they look at other people’s profiles. Instagram confirmed in a statement to Mashable that the feature would eventually disappear from your own profile, too: “Photo Map was not widely used, so we’ve decided to remove the feature and focus on other priorities.”
And I guess that makes sense. The Photo Map is the sole Instagram feature that isn’t monetized or really of much use to brands or business accounts. And I do buy that many users don’t use it, or even know that it’s there. (If you’re among them, tap your profile on Instagram, and then look for the icon that looks like a point of interest marker on a map. Pinch to zoom in and out on the map, scroll around, and tap any stack of images to look at them, or tap the grid button to see a grid of every photo on that screen of the map.)
But I did know it was there, and it was one of my favorite things in Instagram.
Looking at my photos on the map is a calming, soothing pastime, and I’ve definitely made a point to geotag Instagram posts on vacation so they would show up on the map later. I’m not much of a world traveler, so the fact that I had photos from two trips to England and one trip to Spain was a point of pride, even just in my own mind.
Maybe that’s the thing: In a social app all about sharing a curated, polished, design-magazine-worthy view of your own life, the Photo Map feature feels personal and private. The only way to share your map would be to screenshot it, and as you can see here, the experience doesn’t translate so well to a screenshot anyway. If you’re looking at the map view, you see the location but not the photos. If you tap a stack of photos to look at them, they obscure the map. But sharing isn’t the point at all when it’s just so pleasing to scroll around the map, zooming in and out to recall where all your Instagram moments took place.
So I’ll miss the Photo Map. Sure, I’ll probably screenshot my maps before the feature disappears, even though they’ll never be as satisfying as the interactive experience. And truthfully, I’ll probably stop tagging the locations of my Instagrams. Since my account is private, my photos won’t show up in the roll of images taken at that location, and without the Photo Map feature just for me, there’s no point. Maybe Instagram could build Photo Map into the web view for the die-hards who use it, while still removing the feature from the app.
Did you use the Photo Map in Instagram? Are you sad it’s going away? Join my pity party in the comments.