Pinterest adds tips to pins so your DIY projects won’t be such failures
By Caitlin McGarry
Pinterest is full of inspiration, from recipes to furniture hacks to costume ideas. But while some things look good in photos, they don’t always turn out successfully in real life. There are a slew of blogs devoted to documenting disastrous Pinterest projects (most of which are incredibly hilarious). But you might see fewer fails thanks to Pinterest’s new pin tips feature.
Pinterest is rolling out an update to its iOS app on Thursday that lets you see which of your fellow pinners have tried a project. More importantly, it lets anyone add feedback, photos, and tips on how to pull off a Pinterest experiment so it doesn’t go horrible awry.
You can add tips, too. Just tap on a pin to see a new feed with responses from friends and fellow pinners, then tap the check to mark a pin as completed and contribute your own advice. You don’t have to write anything to offer feedback. The new feature also lets you select from two emojis: a happy face to show you loved it and a frown if say it’s “not for me.”
Pinterest’s more than 75 billion idea pins offer tons of project inspiration. The network says early tests show that Americans are all about food and drink, fashion, and do it-yourself projects.
Being able to see tips and photos on pins is sure to be a welcomed user service—no one wants to waste time on an elaborate craft project only to discover the end result looks nothing like the perfectly photographed pin. And people won’t be thwarted by DIY failures if fellow pinners blaze the path ahead (and this will likely keep Pinterest frustration levels at a minimum).
Pinterest now has 150 million monthly active users, 80 percent of whom use the network’s mobile app. Pinterest is also raking in more money from ads—up to $300 million in revenue this year from $100 million last year.
“We’re really focused on the intent of the people that are using the service,” Pinterest CEO Ben Silbermann told the Wall Street Journal last month. “If you’re building a service that’s primarily based on building as much time spent as possible, and then arbitraging that time into a mass-market media channel, daily is the right currency.”
In other words, more interactive pins mean more time spent on Pinterest. It just so happens that these features are also a boon for users.
Pin tips are rolling out on Thursday on Pinterest for iOS and Android, and will be heading to the web in the coming weeks.