
Image by Apple
Long lines with hundreds of people at the Apple store were common on June 20, 2007. They all waited excitedly for the new iPhone.
Fifth Avenue Apple store in New York City.

Image by Apple
Each Apple store was fully staffed to serve the throngs of customers ready to buy a new iPhone.
Fifth Avenue Apple store in New York City.

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Customers greeted each other—and were greeted by Apple staff—with high fives.
Fifth Avenue Apple store in New York City.

Image by Apple
Meanwhile, crowds were forming in front of other stores all around the country, just prior to the store opening.
North Michigan Avenue store in Chicago.

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Customers were eager to get their hands on the new iPhone.
North Michigan Avenue store in Chicago.

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High fives all around!
Fashion Valley store in San Diego.

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Apple employees answered a lot of questions on iPhone day.
Fashion Valley store in San Diego.

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Getting a close look at the iPhone.
Fashion Valley store in San Diego.

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More eager customers.
Lincoln Road store in Miami Beach.

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The media came out in droves to document the event.
Lincoln Road store in Miami Beach.

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iPhone owners carried their new gear in special bags to commemorate the event.
Lincoln Road store in Miami Beach.