Is it time to hit the panic button about the iPhone 8? No, not at all. Because Apple already hit it last month.
Writing for Fast Company, Mark Sullivan describes the indescribable horror.
“Source: A “Sense Of Panic” At Apple As The Next Flagship iPhone’s Software Problems Persist.”
The problems, Sullivan claims, revolve around the implementation of wireless charging.
June was a tense month for the engineers and designers on Apple’s iPhone team with “a sense of panic in the air,” a source with knowledge of the situation tells me.
The Macalope doesn’t doubt someone told Sullivan that. But he also doesn’t think it should be taken very seriously. Because the horny one doesn’t know if you’ve met people before, but they have a tendency to exaggerate for effect. Please feel free to quote that sentence with the preamble “Shocking, if true.”
John Gruber’s take is probably more on the money.
“Apple engineers are panicking” is an exciting story. “Apple engineers are in crunch mode to finish iOS 11.0 just like they are every summer” is not.
…everything I’ve heard suggests it’s the same as usual at this point in the summer: busy down to the wire, yes; frantic panic, no.
The Macalope is sure Apple doesn’t love delaying features until software is ready, but they’re also no stranger to doing it.
Sullivan’s report might be easier to swallow (OK, probably not much) if it hadn’t followed so quickly on the heels of him having written this one:
“The Next iPhone May Not Start At $1,200, But It Will Be Very Expensive.”
The “next” iPhone?
Pro tip: if you learn this one weird trick about integers, you won’t get confused about what the “next” iPhone is. Ready? Here it is:
Lower integers come before higher ones.
Write that down. The Macalope knows there’s a lot of math you were forced to learn in school that you never use in real life but, trust him, you can use this all the time.
The iPhone 8 is not the “next” iPhone. The iPhone 7s is the “next” iPhone. Pundits love, love, love to pretend Apple is going to try to charge everyone hundreds of dollars more to buy an iPhone this year. It is not. Sullivan doesn’t even mention the iPhone 7s until paragraph 16 and before that repeatedly refers to the iPhone 8 as “the next iPhone”, “the upcoming iPhone” and Apple’s “new phone”, as if it’s the only device they’ll be announcing.
It was not that long ago—just three months—that pundits were bemoaning the fact that the iPhone 8 was likely to be “late” and come in November, after the release of the iPhone 7s. Somehow it is both late, coming after the iPhone 7s but before it would normally have been announced in September of 2018, and the “next” iPhone.
However, it is in no way the “next” iPhone, unless the linear nature of time has collapsed.
When Sullivan does finally get around to mentioning the iPhone 7s, it’s in the context of choice now being a bad thing.
At the same time Apple announces the new 10th anniversary phone, it’s expected to continue along its normal phone release road map, meaning that the existing iPhone 7 and 7 Plus will move down the line to make way for the iPhone 7S and 7S Plus. But those phones won’t be the ones to get all the hyped-up new features…
That no man’s land is an unhappy place to put an erstwhile faithful Apple buyer, and it could lead to some defections, probably to Samsung.
Choice always drives people to leave a platform. You can’t argue with that.
Because you can’t argue with things that come straight from the R&D department of H.R. Unicycle Monkey Bananas, Inc. It’s impossible. Many of them aren’t even complete sentences. That one prototype drove anyone who looked at it insane.
So, no, the Apple world is not spinning out of control and hurtling into the sun. Despite what you may have read.