People will often try to tell you that something matters but sometimes you really don’t have to listen to them.
Writing for The Verge, Nick Statt is helpless but to report this tidbit because having “Essential” and “headphone jack” in the same story is basically a form of weaponized catnip for The Verge.
“Essential shows signs of life with launch of $149 headphone dongle.” (Tip o’ the antlers to @designheretic.)
“With this dead cat bounce, Mr. Whiskers has shown that he is alive and ready to take on whatever challenges may come his way in 2019. … Except, uh, he’s not moving.”
The sub-headline admits:
That’s an expensive dongle
But when it gets you back in the wonderful world of wires, so worth it. As opposed to buying AirPods for basically the same price.
The lede isn’t exactly brimming with enthusiasm for Essential’s future.
Essential isn’t dead, not yet at least.
Uncle Jerry passed in 2007 but we like to say he’s still alive in our memories! Also, his decomposing body is still an active hive for several forms of bacteria. So, there’s that, too.
The handset maker from Android co-founder Andy Rubin, who’s now at the center of an explosive controversy over the mishandling of sexual harassment claims at Google…
We’re in the second sentence and this is going so well already. If you’re one of the 30 percent of Essential’s workforce that Handsy Andy has deemed non-essential and laid off, you are probably one of the lucky ones.
In order to show it is a-live and kick-ing, here’s what Essential has released:
It’s the $149 magnetic headphone jack adapter Essential promised way back in September 2017.
Nothing says “We’re in it for the long haul!” like shipping an overpriced solution for backward compatibility a year late. If you need more proof that Essential is still in it to win it, well, then, uh, that’s too bad because they haven’t done anything other than ship that, lay off a bunch of people and field calls from reporters asking “How many sex slaves, exactly, was your CEO keeping while he was at Google?”
In unrelated but equally easy to dismiss news, some people have discovered that the 2018 iPad Pro is not indestructible. Shocking, but true. Yes, if you bend the iPad Pro enough, in addition to proving that you don’t deserve a nice tablet and are why we can’t have nice things, you can actually break it.
Macworld’s own Leif Johnson has a very measured look at this and concludes that while, yes, the new iPad Pro probably is slightly more bendable for several reasons related to its design, this really isn’t an issue you need to worry about. The Macalope’s take is a little more blunt: if you are pushing iPad Bendgate as a thing, please kindly eat The Macalope’s shorts.
Anyway, neither of these “news events” was worth your time so the Macalope is sorry he wasted it.
In addition to being a mythical beast, the Macalope is not an employee of Macworld. As a result, the Macalope is always free to criticize any media organization. Even ours.