Opinion

5 ways to fix slumping iPhone sales

Whether it's a bump or a free fall is all up to Apple's response.
iphone xs xs max
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Michael Simon has been covering Apple since the iPod was the iWalk. His obsession with technology goes back to his first PC—the IBM Thinkpad with the lift-up keyboard for swapping out the drive. He's still waiting for that to come back in style tbh.